Based in Hong Kong and New York City, I Am Concepts is a creative agency that empowers and supports all female collective. Our brand ambassador Siobhan Dumigan, I Am Concepts' artist director, is going to tell us more about her daily routine, inspirations and views on activewear.
Quick Chat with Siobhan
Miss Runner: What motivated you to be a part of I Am Concepts?
Siobhan Dumigan: I met Kate March Founder/ Director of I AM Concepts when I first moved back to Hong Kong four years ago. Kate hired me to perform in one of I AM Concepts first shows in Hong Kong "An Evening of Meat " at Blue Butchers in 2013. Working with Kate completely blew my mind. I was pushed out of my comfort zone as a performer and was rewarded with the freedom of expression that I had been craving. She completely changed the performer/ audience relationship, making it an intimate, unique and unforgettable experience for both parties.
Our friendship has grown and blossomed since then. I danced and performed project based for I AM Concepts, as I developed myself as a fitness professional in the past four years. During this time, Kate fought to make her dreams of taking I AM Concepts global come true. All the hard work paid off and it finally happened late last year.
When Kate asked me if I would take the position of Artist Director of I AM Concepts in Asia, I was thrilled. Kate inspires me like no other, so I would say she motivated me to be a part of I AM Concepts, just by being unapologetically, fearlessly and authentically herself.
MR: Could you describe a day of life as the Artistic Director of I Am?
SD: I always start my day by doing a workout at JAB. Love those guys, they keep me grounded. Then it all depends on what projects we have going on. It could be from anything to a full day of meetings, writing proposals to finding costumes, rehearsing and performing. I have learnt to be very good at multi-tasking.
MR: How is it different, and how do you like it compared to previously being a fitness instructor?
SD: I love being a fitness instructor, I still have 4 clients that have stuck with me since the beginning. I love seeing their progress and I love learning new things about the mind, body and spirit. That is just one side of me though. I am a creative person and when I am not using those energies I feel trapped and frustrated. I feel free and balanced now.
MR: Where do you find inspiration for I Am's performances?
SD: My inspiration comes from many different places. Here are a few examples:
Nature - Sunsets, the moon, the movement of the ocean
Emotions - Heartbreak, romantic love, internal struggles
Music - The lyrics, the mood, a particular beat or rhythm
Space - Every space has a character and a story waiting to be told
I am an emotive person so most of the time my inspiration will come from how something makes me feel. Kate and I always bounce ideas off each other, so she is a big part of my creative process.
MR: What is the most effective nutrition routine for you?
SD: I LOVE food. I usually will have a smoothie for breakfast, then grab a salad from Fresca, Mana or SupaFood for Lunch. When I have dinner at home its rice and veg. When I'm out it will be a vegetarian option. Most effective nutrition routine for me is to eat fresh and drink plenty of water.
MR: Tell us your top 3 considerations when looking for activewear.
SD: 1. Flatters my body shape 2. Flexible and free for me to move however I want 3. Comfortable and breaths
MR: What are 3 staple pieces in your activewear wardrobe?
SD:1. Miss Runner Sports Bras 2. Black Leggings 3. Comfy sports thongs
MR: If you would have to choose one yoga pose for life, which one would it be and why?
SD: Heart Opening cause we could all do with more love flow.