noel jones on DESIGN CONCEPT AND INSPIRATION


"Two Bettas bloomed at each other reflecting their very own beauty as they mark their territory. The pair wouldn’t rest from fights until one beauty is down. At the same time as she falls, the survivor lost her mirror as if her purpose to rumble is forever gone”, said Noel as he yearns.

The initial thoughts in capturing melting moments of frost flowers came up through Jones’ travelling. He noticed the beauty in frozen frangible petals and decided to record the ambiance with his lens as he returned home. 

Apart from capturing the most powerful yet fragile fish scale movements in the water, Jones’ photographs of melting moments with flower in frost continue the frangible ambience. The designer uses Jones’ images as a sophisticated yet graceful colourist, overlaying ambiguous patterns on to obtain our range of prints.

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